Daily deals are taking over the shopping market, whether you’re looking for a discount on retail stores, specialty shops, restaurants, salons, or car maintenance. A daily deal is an extreme discount that offers a purchasable coupon (offered at less than its value) valid for goods or services for only a short time. The deal “tips” when a specified number of people purchase it. The vouchers are typically only available for a certain time frame or until a certain amount of vouchers have been purchased. These deals are also known as social coupons. The key is to getting friends and acquaintances to sign up for the deal in order to “tip” it.
For consumers, this means a superior discount to other coupons and offers. While regular coupons and bargains offer savings of 5% to 25%, daily deals offer a significantly larger percentage of 40% to 90% savings. Consumers are then able to purchase more bang for their buck, which will allow them more freedom to make additional purchases.
Consumers also, more often than not, receive products and services that may be typically out of their normal price range. A $ 150 meal for 2 sounds like an amazing experience, but when this swanky dinner experience is offered at only $ 75, it has instantly become more accessible to a much larger group of people, who would quite enjoy such an evening out. A professional photography session maybe run $ 250-$ 400, but is accessible to consumers at a price of $ 75-$ 200, reducing the cost significantly.
One of the perks of the social coupon aspect of the daily deal is the variety of rewards that come with friend referrals. Some deal companies offer a free voucher if a consumer can get a particular number of referrals for a certain deal. Other companies provide a monetary reward towards the consumer’s next purchase when a friend signs up for the site and makes their first purchase.
Some deals are available immediately, while others are not available for up to 24 hours. Both of these options have their place. Some consumers would prefer the deals that offer the ability to print or use right away, because they are looking for an experience at that time. Other consumers purchase a deal for a “rainy day.”
Regardless of the reason, the deal, or the deal site, consumers are eating these daily deals up, and loving every minute of it. Look out Black Friday. There’s competition this year.
Christine Wojdyla is a copywriter for ImIn.com, a new daily deal marketing website that provides group coupons at savings of 50% or more. ImIn.com uses videos and blogs to give you a look at the business before you buy the coupon. For more information, check out www.ImIn.com, or contact Christine directly via e-mail. Christine@ImIn.com
